{"id":1087882,"date":"2026-03-04T16:05:30","date_gmt":"2026-03-04T15:05:30","guid":{"rendered":"https:\/\/www.claret.cat\/llibre\/yo-siendo-yo-9788433948670\/"},"modified":"2026-03-05T11:00:36","modified_gmt":"2026-03-05T10:00:36","slug":"yo-siendo-yo-9788433948670","status":"publish","type":"product","link":"https:\/\/www.claret.cat\/es\/libro\/yo-siendo-yo-9788433948670\/","title":{"rendered":"YO SIENDO YO"},"content":{"rendered":"<p>Una inteligente reflexi\u00f3n sobre las nuevas reglas de la cultura pop en la era del marketing personal. En la era del marketing personal, la autenticidad se ha convertido en uno de los activos m\u00e1s valiosos para cualquier estrella del pop. Convertidos en empresarios de sus propias marcas, los cantantes necesitan algo m\u00e1s que talento: tienen que construir una personalidad que se perciba como verdadera y genuina.Este ensayo examina c\u00f3mo la identidad se define y se explota en una industria que exige reinvenci\u00f3n constante, sobre todo a las mujeres. Una reflexi\u00f3n acerca de c\u00f3mo la cultura de masas actual ha transformado el ideal rom\u00e1ntico del artista en un producto brillante, accesible&#8230; y perfectamente coreografiado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HANS LAGUNA<\/p>\n","protected":false},"featured_media":1088091,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[90,434,159,540],"product_tag":[],"class_list":{"0":"post-1087882","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-altres","7":"product_cat-autores-sociologia-2_humanidades","8":"product_cat-autors","9":"product_cat-otros","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"acf":{"autor":"HANS LAGUNA","codart":"843394867","libros-coleccion":"","ediciones":"1","encuadernacion":"R\u00fastica","fecha_de_publicacion":"01\/03\/2026","novedad":"1","paginas":"160","subtitulo":"EL TEATRO DE LA AUTENTICIDAD EN LAS ESTRELLAS DEL POP","orden":"0","portada":"0","idioma":"spa","booktrailer":"","resenas":"","editorial":[{"ID":147428,"post_author":"3","post_date":"2022-10-14 11:50:30","post_date_gmt":"2022-10-14 09:50:30","post_content":"","post_title":"ANAGRAMA","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"anagrama","to_ping":"","pinged":"","post_modified":"2022-10-14 11:50:30","post_modified_gmt":"2022-10-14 09:50:30","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/editorial\/anagrama\/","menu_order":0,"post_type":"editorial","post_mime_type":"","comment_count":"0","filter":"raw"}]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product\/1087882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/media\/1088091"}],"wp:attachment":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/media?parent=1087882"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_brand?post=1087882"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_cat?post=1087882"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_tag?post=1087882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}