Instagram es la red social que m\u00e1s ha crecido en los \u00faltimos a\u00f1os. Su vertiginoso \u00e9xito la ha convertido en un escaparate indispensable para l\u00edderes y candidatos en todo el mundo. No hay pr\u00e1cticamente estrategias de comunicaci\u00f3n pol\u00edtica que no contemplen una presencia y una actividad regular en esta plataforma. Por ello, la C\u00e1tedra Ideograma ? UPF de Comunicaci\u00f3n Pol\u00edtica y Democracia decidi\u00f3 convocar a acad\u00e9micos y profesionales de diferentes universidades y consultoras de Europa y Am\u00e9rica Latina y les invit\u00f3 a reflexionar sobre el papel y el potencial que tiene esta red social en las estrategias de comunicaci\u00f3n de quienes nos representan o aspiran a hacerlo. Instagram en la estrategia de construcci\u00f3n de liderazgo pol\u00edtico es una lectura de inter\u00e9s para estudiantes, investigadores y profesionales de la comunicaci\u00f3n pol\u00edtica que quieran descubrir y\/o profundizar en el potencial e impacto que tiene esta plataforma digital en la pr\u00e1ctica de la comunicaci\u00f3n pol\u00edtica.<\/p>\n","protected":false},"excerpt":{"rendered":"
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