{"id":136454,"date":"2022-10-13T09:05:30","date_gmt":"2022-10-13T07:05:30","guid":{"rendered":"http:\/\/dev.claret.cat\/producte\/es-mi-tipo\/"},"modified":"2023-01-28T23:00:59","modified_gmt":"2023-01-28T22:00:59","slug":"es-mi-tipo-9788430608263","status":"publish","type":"product","link":"https:\/\/www.claret.cat\/es\/libro\/es-mi-tipo-9788430608263\/","title":{"rendered":"ES MI TIPO"},"content":{"rendered":"<p>\u00bfCu\u00e1l es tu tipo? Una desenfadada introducci\u00f3n al mundo de la tipograf\u00eda. Desde que las tipograf\u00edas se mudaron a la barra de herramientas del  ordenador todos comenzamos a tener una opini\u00f3n sobre ellas. Hoy es  imposible ignorar su poder, su omnipresencia en las marcas que nos  rodean o el car\u00e1cter que imprimen a nuestros textos. Y si no, \u00bfpor qu\u00e9  despierta tantas antipat\u00edas el uso de Comic Sans? \u00bfA qu\u00e9 se debi\u00f3 el  revuelo causado cuando Ikea fue infiel a Futura con Verdana? \u00bfPor qu\u00e9  Obama decidi\u00f3 optar por la Gotham como su distintivo gr\u00e1fico? \u00bfQu\u00e9 hace que una tipograf\u00eda \u00abfuncione\u00bb? Este divertido libro, profusamente ilustrado, cuenta la historia de m\u00e1s  de doscientas fuentes desde su nacimiento -y en algunos casos hasta su  muerte- a trav\u00e9s de an\u00e9cdotas sobre su empleo, sus creadores y sus  usuarios. Garfield explica los fen\u00f3menos que hay detr\u00e1s del dominio de  fuentes como Helv\u00e9tica o Times New Roman o del odio hacia otras como Papyrus. Es mi tipo tiene todas las respuestas para quienes alguna  vez se preguntaron qu\u00e9 tienen en com\u00fan EasyJet y los Beach Boys, cu\u00e1l es  la tipograf\u00eda favorita de Hollywood o si, como las personas, algunas fuentes son de Marte y otras son de Venus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GARFIELD, SIMON<\/p>\n","protected":false},"featured_media":136455,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[90],"product_tag":[],"class_list":["post-136454","product","type-product","status-publish","has-post-thumbnail","product_cat-altres","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":{"editorial":[{"ID":6372,"post_author":"3","post_date":"2022-07-28 17:50:47","post_date_gmt":"2022-07-28 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