El mundo de las startups est\u00e1 de moda. Seducidos por los exitosos casos de j\u00f3venes que en un tiempo vertiginoso pasan del garaje prestado a la posesi\u00f3n de fortunas millonarias, arengados por la grandilocuente \u00e9pica del emprendimiento y la bendici\u00f3n social de la innovaci\u00f3n, deslumbrados por el glamoroso show de las rondas de financiaci\u00f3n y arropados por infraestructuras p\u00fablicas y privadas de incubadoras y aceleradoras, miles de j\u00f3venes se embarcan en la aventura de las startups sin saber que solo una de cada diez consigue alcanzar los tres a\u00f1os de vida. Al derroche de talento y a la destrucci\u00f3n de econom\u00edas familiares, se une el dif\u00edcil trago de superar el sentimiento de fracaso y, en muchos casos, la depresi\u00f3n.
No es casual que nadie est\u00e9 interesado en hablar de la cara oculta del \u00e9xito de unos pocos. Inversores, empresas tecnol\u00f3gicas, gobiernos, escuelas de negocios, empresas de servicios, gur\u00fas y dem\u00e1s stakeholders del ecosistema startup tienen mucho que ganar con este coctel explosivo de innovaci\u00f3n y sociedad digital. No en vano, seis de las diez compa\u00f1\u00edas m\u00e1s valiosas del mundo son tecnol\u00f3gicas.
Sin embargo, este no es un libro contra las startups. Javier L\u00f3pez Menacho, adem\u00e1s de desmontar los relatos sesgados de este nuevo culto al \u00e9xito r\u00e1pido y alertar de su alto coste humano, aporta su experiencia e investigaci\u00f3n para beneficio de todo aquel que quiera seguir el camino del emprendimiento sano, centrado en las personas y en los valores compartidos.<\/p>\n","protected":false},"excerpt":{"rendered":"
L\u00d3PEZ MENACHO, JAVIER<\/p>\n","protected":false},"featured_media":142147,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[84],"product_tag":[],"class_list":{"0":"post-142146","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sociologia","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":{"editorial":[{"ID":6287,"post_author":"3","post_date":"2022-07-28 17:48:57","post_date_gmt":"2022-07-28 15:48:57","post_content":"","post_title":"LIBROS DE LA CATARATA","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"libros-de-la-catarata","to_ping":"","pinged":"","post_modified":"2022-07-28 17:48:57","post_modified_gmt":"2022-07-28 15:48:57","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/editorial\/libros-de-la-catarata\/","menu_order":0,"post_type":"editorial","post_mime_type":"","comment_count":"0","filter":"raw"}],"autor":"L\u00d3PEZ MENACHO, JAVIER","codart":"849097626","libros-coleccion":"Mayor","ediciones":"1","encuadernacion":"R\u00fastica","fecha_de_publicacion":"01\/01\/2019","novedad":"1","paginas":"158","subtitulo":"LA CARA OCULTA DEL MITO EMPRENDEDOR","orden":"0","portada":"0","idioma":"spa","autores-libros":[{"ID":158730,"post_author":"3","post_date":"2022-10-14 15:39:10","post_date_gmt":"2022-10-14 13:39:10","post_content":"","post_title":"JAVIER L\u00d3PEZ MENACHO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"javier-lopez-menacho","to_ping":"","pinged":"","post_modified":"2022-10-14 15:39:10","post_modified_gmt":"2022-10-14 13:39:10","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/autor\/javier-lopez-menacho\/","menu_order":0,"post_type":"autor","post_mime_type":"","comment_count":"0","filter":"raw"}]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product\/142146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/media\/142147"}],"wp:attachment":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/media?parent=142146"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_brand?post=142146"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_cat?post=142146"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_tag?post=142146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}