{"id":142146,"date":"2022-10-13T13:27:15","date_gmt":"2022-10-13T11:27:15","guid":{"rendered":"http:\/\/dev.claret.cat\/producte\/la-farsa-de-las-startups\/"},"modified":"2023-01-28T21:04:23","modified_gmt":"2023-01-28T20:04:23","slug":"la-farsa-de-las-startups-9788490976265","status":"publish","type":"product","link":"https:\/\/www.claret.cat\/es\/libro\/la-farsa-de-las-startups-9788490976265\/","title":{"rendered":"LA FARSA DE LAS STARTUPS"},"content":{"rendered":"<p>El mundo de las startups est\u00e1 de moda. Seducidos por los exitosos casos de j\u00f3venes que en un tiempo vertiginoso pasan del garaje prestado a la posesi\u00f3n de fortunas millonarias, arengados por la grandilocuente \u00e9pica del emprendimiento y la bendici\u00f3n social de la innovaci\u00f3n, deslumbrados por el glamoroso show de las rondas de financiaci\u00f3n y arropados por infraestructuras p\u00fablicas y privadas de incubadoras y aceleradoras, miles de j\u00f3venes se embarcan en la aventura de las startups sin saber que solo una de cada diez consigue alcanzar los tres a\u00f1os de vida. Al derroche de talento y a la destrucci\u00f3n de econom\u00edas familiares, se une el dif\u00edcil trago de superar el sentimiento de fracaso y, en muchos casos, la depresi\u00f3n. <br \/> No es casual que nadie est\u00e9 interesado en hablar de la cara oculta del \u00e9xito de unos pocos. Inversores, empresas tecnol\u00f3gicas, gobiernos, escuelas de negocios, empresas de servicios, gur\u00fas y dem\u00e1s stakeholders del ecosistema startup tienen mucho que ganar con este coctel explosivo de innovaci\u00f3n y sociedad digital. No en vano, seis de las diez compa\u00f1\u00edas m\u00e1s valiosas del mundo son tecnol\u00f3gicas.<br \/> Sin embargo, este no es un libro contra las startups. Javier L\u00f3pez Menacho, adem\u00e1s de desmontar los relatos sesgados de este nuevo culto al \u00e9xito r\u00e1pido y alertar de su alto coste humano, aporta su experiencia e investigaci\u00f3n para beneficio de todo aquel que quiera seguir el camino del emprendimiento sano, centrado en las personas y en los valores compartidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00d3PEZ MENACHO, 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