La propagaci\u00f3 del missatge cristi\u00e0 \u00e9s una de les campanyes de m\u00e0rqueting m\u00e9s notables de la hist\u00f2ria de la humanitat. Si la voluntat de Jes\u00fas era eminentment comunicativa, i si els ap\u00f2stols, posant per escrit el seu missatge, n’amplien l’abast receptiu \u2014el share medi\u00e0tic\u2014, tot apunta que els recursos de la moderna ci\u00e8ncia de la comunicaci\u00f3 ens poden ajudar a posar llum a un dels episodis inici\u00e0tics m\u00e9s espectaculars de la cultura occidental. Amb les eines de la semi\u00f2tica, de l’an\u00e0lisi del discurs i de la teoria del periodisme, Antoni Batista s’acosta als textos b\u00edblics i ens convida a reflexionar, amb gosadia i dinamisme, sobre la relaci\u00f3 entre els profetes i els evangelistes (el cos redaccional d’un gran mitj\u00e0 de comunicaci\u00f3) i la veu que els esperona en la transmissi\u00f3 del missatge (D\u00e9u, l”Editor).<\/p>\n
A trav\u00e9s de la cr\u00f2nica, de l’assaig i del \u00abperiodisme de la viv\u00e8ncia\u00bb, el llibre s’endinsa en els evangelis i en proposa una interpretaci\u00f3 innovadora, agosarada i suggeridora des de l’\u00f2ptica de la teoria de la comunicaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"
BATISTA, ANTONI<\/p>\n","protected":false},"featured_media":1067904,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[465,204,464,203],"product_tag":[],"class_list":{"0":"post-270208","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-san-juan-y-epistolas","7":"product_cat-sant-joan-i-epistoles","8":"product_cat-sinopticos","9":"product_cat-sinoptics","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"acf":{"autor":"BATISTA, ANTONI","codart":"841779673","libros-coleccion":"Assaig","ediciones":"1","encuadernacion":"R\u00fastica","fecha_de_publicacion":"01\/11\/2022","novedad":"1","paginas":"176","subtitulo":"","orden":"0","portada":"1","idioma":"cat","editorial":[{"ID":6258,"post_author":"3","post_date":"2022-07-28 17:48:20","post_date_gmt":"2022-07-28 15:48:20","post_content":"","post_title":"FRAGMENTA EDITORIAL","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fragmenta-editorial","to_ping":"","pinged":"","post_modified":"2022-07-28 17:48:20","post_modified_gmt":"2022-07-28 15:48:20","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/editorial\/fragmenta-editorial\/","menu_order":0,"post_type":"editorial","post_mime_type":"","comment_count":"0","filter":"raw"}],"autores-libros":[{"ID":270135,"post_author":"3","post_date":"2022-12-05 13:40:16","post_date_gmt":"2022-12-05 12:40:16","post_content":"","post_title":"ANTONI BATISTA","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"antoni-batista","to_ping":"","pinged":"","post_modified":"2022-12-05 13:40:16","post_modified_gmt":"2022-12-05 12:40:16","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/autor\/antoni-batista\/","menu_order":0,"post_type":"autor","post_mime_type":"","comment_count":"0","filter":"raw"}],"booktrailer":"","resenas":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product\/270208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/media\/1067904"}],"wp:attachment":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/media?parent=270208"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_brand?post=270208"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_cat?post=270208"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_tag?post=270208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}