El que teniu a les mans no \u00e9s l\u2019en\u00e8sim llibre de fotografies antigues del Maresme i prou. \u00c9s un llibre molt especial. Tal com els lectors copsaran en nom\u00e9s fullejar-lo, aquest \u00e9s un
llibre de fotografies antigues, per\u00f2 no \u00e9s la cl\u00e0ssica hist\u00f2ria gr\u00e0fica. Crida l\u2019atenci\u00f3, sobretot, el fet que gaireb\u00e9 la totalitat de les imatges s\u00f3n a color, ja que abasten un temps relativament proper, una forquilla que abra\u00e7a sobretot les d\u00e8cades dels seixanta i dels setanta, fet que per si sol ja justificaria el t\u00edtol. El Maresme yey\u00e9 reflecteix en les seves p\u00e0gines els anys de l\u2019eclosi\u00f3 del turisme de masses de sol i platja a la comarca, que comport\u00e0 molts canvis en l\u2019\u00e0mbit urban\u00edstic, paisatg\u00edstic, econ\u00f2mic i social. Aquells anys modificaren de manera ostensible els pobles de la comarca, i suposaren una ruptura respecte a l\u2019harm\u00f2nica conjunci\u00f3 hist\u00f2rica pr\u00e8via.
La majoria de les imatges s\u00f3n postals, un element gaireb\u00e9 arqueol\u00f2gic en els nostres temps, en qu\u00e8 compartir imatges \u00e9s tan f\u00e0cil, gr\u00e0cies als smartphones i a l\u2019\u00fas de les xarxes socials. Aquest volum, de fet, \u00e9s una reflexi\u00f3 de com els fot\u00f2grafs i els editors que les creaven hi mostraven una imatge de la comarca molt determinada. Podr\u00edem dir que les postals eren alhora un record dels emissors que ens visitaven i un reclam
per fer n\u00e9ixer en els receptors l\u2019inter\u00e8s per la realitat que hi havia darrere de cadascuna d\u2019aquestes instant\u00e0nies.<\/p>\n","protected":false},"excerpt":{"rendered":"
SERRANO M\u00c9NDEZ, ALEXIS\/NUBIOLA DE CASTELLARNAU, XAVIER<\/p>\n","protected":false},"featured_media":304437,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[153],"product_tag":[],"class_list":{"0":"post-304436","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-catalunya","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":{"autor":"SERRANO M\u00c9NDEZ, ALEXIS\/NUBIOLA DE CASTELLARNAU, XAVIER","codart":"841824390","libros-coleccion":"","ediciones":"1","encuadernacion":"Carton\u00e9","fecha_de_publicacion":"29\/03\/2022","novedad":"1","paginas":"320","subtitulo":"LA POSTAL TUR\u00cdSTICA AL MARESME 1960'S-1980'S","orden":"0","portada":"0","idioma":"cat","editorial":[{"ID":148055,"post_author":"3","post_date":"2022-10-14 11:55:17","post_date_gmt":"2022-10-14 09:55:17","post_content":"","post_title":"EFADOS EDICIONS","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"efados-edicions","to_ping":"","pinged":"","post_modified":"2022-10-14 11:55:17","post_modified_gmt":"2022-10-14 09:55:17","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/editorial\/efados-edicions\/","menu_order":0,"post_type":"editorial","post_mime_type":"","comment_count":"0","filter":"raw"}],"autores-libros":[{"ID":149732,"post_author":"3","post_date":"2022-10-14 14:27:16","post_date_gmt":"2022-10-14 12:27:16","post_content":"","post_title":"ALEXIS SERRANO M\u00c9NDEZ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"alexis-serrano-mendez","to_ping":"","pinged":"","post_modified":"2022-10-14 14:27:16","post_modified_gmt":"2022-10-14 12:27:16","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/autor\/alexis-serrano-mendez\/","menu_order":0,"post_type":"autor","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":171479,"post_author":"3","post_date":"2022-10-14 22:43:44","post_date_gmt":"2022-10-14 20:43:44","post_content":"","post_title":"XAVIER NUBIOLA DE CASTELLARNAU","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"xavier-nubiola-de-castellarnau","to_ping":"","pinged":"","post_modified":"2022-10-14 22:43:44","post_modified_gmt":"2022-10-14 20:43:44","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/autor\/xavier-nubiola-de-castellarnau\/","menu_order":0,"post_type":"autor","post_mime_type":"","comment_count":"0","filter":"raw"}]},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product\/304436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/media\/304437"}],"wp:attachment":[{"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/media?parent=304436"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_brand?post=304436"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_cat?post=304436"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.claret.cat\/es\/wp-json\/wp\/v2\/product_tag?post=304436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}