Para ganar dinero en un contexto como el actual, en el que los mercados son tan din\u00e1micos, hay que invertir en empresas que puedan soportar bien la presi\u00f3n constante de la competencia. Pero \u00bfc\u00f3mo identificar aquellas empresas que no solo est\u00e1n bien hoy, sino que lo estar\u00e1n tambi\u00e9n dentro de unos a\u00f1os? La clave est\u00e1 en las ventajas competitivas y los fosos econ\u00f3micos. Si puedes identificar las compa\u00f1\u00edas que tienen foso y puedes comprar sus acciones a precios razonables, construir\u00e1s una cartera de negocios que aumentar\u00e1 tus posibilidades de triunfar en el mercado burs\u00e1til. En El peque\u00f1o libro que construye riqueza, Pat Dorsey explica c\u00f3mo identificar estas empresas s\u00f3lidas, analiza por qu\u00e9 los fosos econ\u00f3micos son tan buenos indicadores de salud empresarial y analiza los cuatro pilares fundamentales de la ventaja competitiva: activos intangibles, ventaja en los costes, flexibilidad para adaptarse a las nuevas necesidades del mercado y econom\u00edas de escala. Aunque el concepto de foso econ\u00f3mico no es nuevo, con este libro como gu\u00eda, el lector aprender\u00e1 a utilizarlos como herramientas b\u00e1sicas a la hora de elegir qu\u00e9 compa\u00f1\u00edas son beneficiosas para su cartera de acciones.<\/p>\n","protected":false},"excerpt":{"rendered":"
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