Muchos ponen en duda que la \u00e9tica est\u00e9 presente en la actividad empresarial. Pese a la existencia de cursos de \u00e9tica en escuelas de negocios y facultades de ciencias de la administraci\u00f3n, pese a la aparici\u00f3n de cada vez m\u00e1s revistas especializadas, asociaciones y congresos dedicados a temas de \u00e9tica empresarial, persiste la sospecha de que la \u00e9tica est\u00e9 siendo utilizada para operaciones de lavado de imagen. Y es que esta proliferaci\u00f3n del discurso \u00e9tico empresarial contrasta con los hechos que salen a la luz una y otra vez en los medios de comunicaci\u00f3n, con m\u00e1s frecuencia en los periodos de crisis econ\u00f3mica. Naturalmente los autores de esta obra est\u00e1n convencidos de que es necesario desarrollar una \u00e9tica del mundo de la empresa. Ofrecen este manual como base para el aprendizaje de la \u00e9tica por parte de quienes se preparan para desarrollar su actividad profesional en la empresa y los negocios. No se busque en \u00e9l un estudio exhaustivo de ning\u00fan tema particular, sino una primera aproximaci\u00f3n en la que, lejos de intentar someter la realidad empresarial a criterios ajenos a la misma, se trata ante todo de descubrir la dimensi\u00f3n \u00e9tica inherente a la actividad econ\u00f3mica y empresarial. Desde ah\u00ed, se abre la discusi\u00f3n a las formas concretas de responsabilidad de la empresa ante los distintos grupos sociales que la afectan o son afectados por ella, sus stakeholders. Detr\u00e1s de este trabajo est\u00e1 la experiencia de los cuatro autores que han dedicado una buena parte de su actividad universitaria a la docencia de la \u00e9tica empresarial.<\/p>\n","protected":false},"excerpt":{"rendered":"
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