{"id":34699,"date":"2022-10-02T17:52:05","date_gmt":"2022-10-02T15:52:05","guid":{"rendered":"http:\/\/dev.claret.cat\/producte\/la-guerra-de-las-plataformas\/"},"modified":"2023-10-06T08:13:00","modified_gmt":"2023-10-06T06:13:00","slug":"la-guerra-de-las-plataformas-9788433916686","status":"publish","type":"product","link":"https:\/\/www.claret.cat\/es\/libro\/la-guerra-de-las-plataformas-9788433916686\/","title":{"rendered":"LA GUERRA DE LAS PLATAFORMAS"},"content":{"rendered":"<p>\u00bfQu\u00e9 hay detr\u00e1s de la llamada guerra de las plataformas? \u00bfSe trata de conseguir suscriptores o de algo m\u00e1s? \u00bfEs una guerra nueva? El combate entre las plataformas de streaming por dominar el mercado no es sino el cap\u00edtulo m\u00e1s reciente de la guerra por el control de los medios de difusi\u00f3n de cultura, saber, memoria y ficciones que se libra desde la antig\u00fcedad.Cambian los soportes, pero la lucha es en esencia la misma: los papiros, los pergaminos, las primeras bibliotecas, los copistas medievales, el paso al libro impreso, el kinetoscopio y la guerra de las patentes desatada por Edison, el cine, el VHS y el Beta, Macintosh y Windows, Netscape y Microsoft, Google y Facebook, y ahora Netflix, HBO, Amazon y dem\u00e1s contendientes que libran la batalla por la hegemon\u00eda de la innovaci\u00f3n, el control y el poder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SCOLARI, CARLOS A.<\/p>\n","protected":false},"featured_media":51699,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false},"product_brand":[],"product_cat":[569],"product_tag":[],"class_list":["post-34699","product","type-product","status-publish","has-post-thumbnail","product_cat-politica-2_humanidades-spa","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":{"autor":"SCOLARI, CARLOS A.","codart":"843391668","libros-coleccion":"Nuevos cuadernos Anagrama","ediciones":"1","encuadernacion":"R\u00fastica","fecha_de_publicacion":"01\/09\/2022","novedad":"1","paginas":"103","subtitulo":"","orden":"0","portada":"0","idioma":"spa","editorial":[{"ID":6219,"post_author":"3","post_date":"2022-07-28 17:47:26","post_date_gmt":"2022-07-28 15:47:26","post_content":"","post_title":"Editorial Anagrama S.A.","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"editorial-anagrama-s-a","to_ping":"","pinged":"","post_modified":"2022-07-28 17:47:26","post_modified_gmt":"2022-07-28 15:47:26","post_content_filtered":"","post_parent":0,"guid":"http:\/\/dev.claret.cat\/editorial\/editorial-anagrama-s-a\/","menu_order":0,"post_type":"editorial","post_mime_type":"","comment_count":"0","filter":"raw"}],"autores-libros":[{"ID":152201,"post_author":"3","post_date":"2022-10-14 14:46:54","post_date_gmt":"2022-10-14 12:46:54","post_content":"","post_title":"CARLOS A. 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