\u00bfTe has parado a pensar por qu\u00e9 las tiendas de marcas de ropa y los supermercados est\u00e1n distribuidas geogr\u00e1ficamente como si fueran parroquias? \u00bfO por qu\u00e9 en las de m\u00f3viles hay altares donde se muestran los productos como si fueran ofrendas? \u00bfSab\u00edas que la palabra \u00abpropaganda\u00bb la acu\u00f1\u00f3 el papa Gregorio XV en 1622 con la famosa De Propaganda Fide? \u00bfQue el primer CEO de la historia fue san Pedro y los primeros comerciales, los ap\u00f3stoles? \u00bfY que el Barroco se deber\u00eda estudiar en las universidades como la mejor campa\u00f1a de publicidad de todos los tiempos?
Todo lo que sabemos de comunicaci\u00f3n lo invent\u00f3 la Iglesia. Fue ella quien, probablemente sin darse cuenta, inspir\u00f3 las campa\u00f1as de marketing m\u00e1s famosas del planeta. Son sus m\u00e9todos, su estrategia a largo plazo, sus rituales y sus promesas perfectas las que han se\u00f1alado el camino para que nos convirtamos en seguidores incondicionales de estas empresas.
En La marca de Dios Leopoldo Abad\u00eda y Toni Segarra hacen un recorrido que demuestra que la Iglesia lleva m\u00e1s de dos mil a\u00f1os influyendo no solo en lo espiritual, sino tambi\u00e9n en lo material.<\/p>\n","protected":false},"excerpt":{"rendered":"
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