Las narraciones crean lazos. De ellas nace lo que nos conecta y vincula. De este modo, fundan comunidades y nos salvan de la contingencia. Sin embargo, hoy, cuando todo se ha vuelto arbitrario y azaroso, el storytelling se ha convertido en un arma comercial que transforma la narraci\u00f3n en una herramienta m\u00e1s del capitalismo, propag\u00e1ndose en medio de la desorientaci\u00f3n y la falta de sentido caracter\u00edsticos de la sociedad de la informaci\u00f3n.
Narraci\u00f3n e informaci\u00f3n son fuerzas opuestas. El esp\u00edritu de la narraci\u00f3n se pierde entre las informaciones que convierten a los individuos en consumidores, solitarios y aislados, consagrados a instantes, con el objetivo de incrementar su rendimiento y su productividad. Solo la narraci\u00f3n es la que nos eleva y nos une a trav\u00e9s de una historia com\u00fan de experiencias transmisibles que hacen significativo el transcurso del tiempo, aportando un poder transformador a la sociedad; es la \u00fanica que puede congregarnos alrededor del fuego para darnos sentido.
Esta crisis narrativa tiene vastos antecedentes, que Byung-Chul Han investiga en este ensayo, y que son una continuidad de sus reflexiones sobre la sociedad de la informaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"
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