{"id":98135,"date":"2022-10-12T07:21:30","date_gmt":"2022-10-12T05:21:30","guid":{"rendered":"http:\/\/dev.claret.cat\/producte\/una-imatge-no-val-mes-que-mil-paraules\/"},"modified":"2024-01-31T17:55:51","modified_gmt":"2024-01-31T16:55:51","slug":"una-imatge-no-val-mes-que-mil-paraules-9788499308470","status":"publish","type":"product","link":"https:\/\/www.claret.cat\/es\/libro\/una-imatge-no-val-mes-que-mil-paraules-9788499308470\/","title":{"rendered":"UNA IMATGE NO VAL M\u00c9S QUE MIL PARAULES"},"content":{"rendered":"<p>Una imatge no val m\u00e9s que mil paraules parteix de la negaci\u00f3 del conegut t\u00f2pic per fer una dissecci\u00f3 cr\u00edtica dels clix\u00e9s i estereotips que sovint imposen una visi\u00f3 reduccionista del m\u00f3n de les lleng\u00fces. Tuson revisa tant els mites innocents (com ara el que fa creure que la pr\u00f2pia llengua \u00e9s la m\u00e9s f\u00e0cil) com els mites perversos del neoliberalisme m\u00e9s c\u00ednic (que postulen que &#8216;hi ha lleng\u00fces que han perdut el tren a la modernitat&#8217;). L&#8221;autor toca en aquest llibre, amb un tacte molt particular i suggeridor, la mat\u00e8ria de la comunicaci\u00f3, tant oral com escrita. Lluny de l&#8221;enfarfegament terminol\u00f2gic, de l&#8221;hermetisme propi dels especialistes, Tuson sap presentar nocions i transmetre idees complexes, i articular-les d&#8221;una manera rigorosa i amena sense domesticar-les ni baratar-ne el sentit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TUSON VALLS, 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